@article {DBLP:journals/jcst/ZhangQLTLF16, title = {Budget Allocation for Maximizing Viral Advertising in Social Networks}, journal = {J. Comput. Sci. Technol.}, volume = {31}, number = {4}, year = {2016}, pages = {759{\textendash}775}, doi = {10.1007/s11390-016-1661-3}, url = {https://doi.org/10.1007/s11390-016-1661-3}, author = {Bolei Zhang and Zhuzhong Qian and Wenzhong Li and Bin Tang and Sanglu Lu and Xiaoming Fu} }