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Budget Allocation for Maximizing Viral Advertising in Social Networks

TitleBudget Allocation for Maximizing Viral Advertising in Social Networks
Publication TypeJournal Article
Year of Publication2016
AuthorsZhang, B., Z. Qian, W. Li, B. Tang, S. Lu, and X. Fu
JournalJ. Comput. Sci. Technol.
Volume31
Pagination759–775
URLhttps://doi.org/10.1007/s11390-016-1661-3
DOI10.1007/s11390-016-1661-3