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Budget Allocation for Maximizing Viral Advertising in Social Networks
Title | Budget Allocation for Maximizing Viral Advertising in Social Networks |
Publication Type | Journal Article |
Year of Publication | 2016 |
Authors | Zhang, B., Z. Qian, W. Li, B. Tang, S. Lu, and X. Fu |
Journal | J. Comput. Sci. Technol. |
Volume | 31 |
Pagination | 759–775 |
URL | https://doi.org/10.1007/s11390-016-1661-3 |
DOI | 10.1007/s11390-016-1661-3 |